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Olsen has taken a further key step toward its goal of entering the US market. The brand's first equipment was put on display at Ace Dental in Pembroke Pines, Florida. The company's objective is to offer the best medical and dental equipment options to the North American market, the biggest in the world in this segment.
This is the second business action in the Florida region this year. Last June the company was present in the International Medical Exposition (Fime), considered the largest medical fair in the Americas.
At this moment, Olsen seeks to open market opportunities through direct contact with its target audience, which includes distributors, educational institutions and class associations of health professionals, taking advantage of the expertise already developed in the Brazilian market where this relationship is working very well, according to Olsen Commercial Director Cleber Adir.
With the operational support of Panama-based executive Santiago Carrau Chiarino and bridging the Miami office, the Santa Catarina company will set the stage for advancing the process of sales, technical and commercial training of local partners to streighten and consolidate new achievements in the region.
Olsen equipment already has FDA certification for the North American market, one of the most demanding, as well as the CE - European Community, and also the Nato Nato seal, which enables the company to market its equipment to all countries of this treaty. The Medical Line is already certified with the FDA seal and in the dental segment, the certification is currently being finalized for the Infinity, Logic and Quality models.
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